A little note from a small, made-to-order label…

We can’t compete with the huge markdowns you’ll see from big brands — and honestly, we’re not trying to. Every By Bel piece is made slowly, one at a time, with low margins year-round so the quality stays high and the price stays as accessible as possible.

But we do want to say thank you.

So this Black Friday, I'm offering 15% off EVERYTHING a small way to give back while staying true to the slow, thoughtful way we create. Use CODE 15BF at checkout.

Thank you for choosing handcrafted pieces over fast fashion, and for supporting a tiny brand with a big heart. Your love truly keeps me going.

Bel xx

At By Bel, each garment is crafted with care, creativity, and intention — right here in Melbourne

Rooted in the values of slow fashion, we believe in making fewer, better things. Every piece is designed to endure, feel good to wear, and reflect who you are — not just what’s trending.

We’re here to create timeless, expressive pieces that celebrate individuality, support conscious consumption, and inspire confidence.